Creator-led growth and lifecycle marketing for consumer brands.
Matchbook helps consumer brands build brand awareness, acquire customers, and bring them back. We connect trusted creator content, targeted paid media, and lifecycle marketing to drive sales online and in stores, using an approach refined through enterprise work and adapted to your next stage of growth.
You need to grow revenue and protect margins while deciding where to invest and what to go without.
Retail purchase orders create pressure to keep product moving.
You lack a clear system for bringing first-time buyers back, and visibility into how well it's working.
Content, ads, and lifecycle aren't operating at the same level or pulling in the same direction.
Sales are coming in, but new customers aren't getting easier to win.
Here's what might be holding you back.
Your job now is to turn early interest into momentum, repeatable demand and better margins. That means connecting the work that builds awareness with the work that converts shoppers online and in stores, then brings them back. That's exactly what we're built to solve, and it's the fix for the challenges below.
Build demand before the shelf.
01
Build awareness
Make the product familiar.
02
Create purchase intent
Give people a reason to buy.
04
Earn reorders
Sell-through supports growth.
03
Launch into retail
Turn ready shoppers into sales.
→↓←↑
Illustrative cycle
Top-40% sales velocity. Three times more likely to succeed.
NielsenIQ links stronger sales per distribution point with success. Build awareness and purchase intent before launch so shoppers are ready when your product arrives.
As acquisition costs rise, pairing direct-response ads with creator-led brand building can help support sales now and develop demand for what comes next.
Such as a single retail partner or e-commerce channel.
38 of 50 had heavy single-channel concentration
Make your marketing support both channels.
One program, multiple channels
In-store demand
Online demand
Matchbook combines creator content and paid media to promote in-store and online purchase options. That shared effort can help reduce dependence on a single route to customers.
Get a clear framework or a plan tailored to your business. Choose the level of direction you need, then put it into practice with your team or with us.
Planning work for brands including
Ridge Wallet
The Playbook.
A general growth framework for brands that want a self-directed starting point. Not a custom analysis of your business.
The state of consumer marketing, in plain language
A retail-versus-DTC readiness framework
Customer-journey fundamentals
Common margin, measurement, and channel traps
Practical templates you can use the same day
$750 one time
Your Playbook.
A tailored 90-day plan based on your sales, channels, ads, email, and current growth constraints. Delivered 14 days after we receive your materials.
A full read on funnel and journey leaks
The customer data you should capture and are not
A retail-versus-DTC call for your product and stage
Relevant purchase-order and cash-flow traps
A prioritized 90-day roadmap with the reasoning attached
$2,250 one time
Execution
Put the work into motion with a team accountable for delivery. Focus on one growth constraint with a Sprint, or connect the work across your marketing with a Retainer.
Execution work for brands including
ClickUp
The Sprint.
A three-month engagement built around one primary growth bottleneck, focused on putting the plan into practice.
One primary bottleneck, named and built
A defined build and testing window
Creator content and paid amplification behind what performs, including a defined media allowance
A baseline way to collect customer information and earn a second purchase
A handoff-ready system you keep
$5,000 per month
Three-month commitment.
The Retainer.
An ongoing engagement coordinating content, paid media, email, and retail activity around shared growth goals.
Customer personas and buying-journey roadmap maintained as you grow
A larger reusable content library and more calendar volume
Expanded paid amplification behind proven winners, including a defined media allowance
Welcome, cart, post-purchase, and winback email
Weekly operating cadence, measurement, and iteration
No. We'll talk through your goals and current marketing and help you identify the right starting point. You don't have to choose a package before booking.
Do we have to buy a Playbook before working together?
No. Planning and execution cover different needs. A framework or a tailored plan helps when the direction isn't settled. A Sprint or Retainer helps when the work needs to get done.
We've tried creators before. What makes this different?
Creator posts on their own are not the program. We pick creators for the role they play in the campaign, test them in organic and paid, put paid behind what performs, and use lifecycle marketing to earn the next purchase.
What commitment are we making?
The Sprint runs three months and the Retainer runs six. The Playbooks are one-time purchases. The call is to talk through fit.
What if the real problem is the product or the margins?
We'll say so. A product or margin problem should be identified, not answered with more marketing spend.
Build the next stage of your brand's growth.
We'll discuss your growth goals, current marketing, and where support would make the biggest difference. You don't need to choose an offer before we talk.
